July 7 | Written By Coren Farley

Introducing Jashiin, a vocalist and producer whose music transcends boundaries with a fusion of emorap, pop, and HYPERPOP. With influences ranging from early 2000s emo bands like Lil Peep and Juice WRLD to the experimental sounds of 100 gecs and Charlie XCX, Jashiin has carved a unique path in the music industry. In an exclusive interview, I had the pleasure of diving into their musical journey and understanding the passion that drives their artistry.

Jashiin’s music combines hauntingly sad emo vocals with dynamic instrumentals, creating a captivating blend that resonates with listeners. ‘I enjoy expressing myself,’ Jashiin shares, and ‘music has always been my main passion and ambition. Through lyrics and poetry, I find it easier to convey my thoughts and emotions. Making music allows me to vent and share my innermost feelings. The juxtaposition of vulnerable lyrics with upbeat instrumentals adds an element of lightheartedness, making it less awkward and more impactful. When I perform, I can truly let go and express myself, bouncing around the stage. It’s a profound experience to connect with those who can relate to my music or simply appreciate it.’

Reflecting on the changes in the music industry over the past decade, Jashiin acknowledges both the advantages and challenges. ‘undeniably easier to create music at a semi-professional level today’, they explain. ‘Technological advancements and accessible production tools have empowered artists. However, breaking through the noise and garnering attention has become increasingly difficult. The sheer volume of music available on streaming platforms, with varying levels of quality, makes it challenging to showcase your art. While streaming platforms and social media have given artists more opportunities, major music companies still exert considerable influence over what and who gets noticed.’

When it comes to music promotion, Jashiin recognises the impact of platforms like Instagram and TikTok. These platforms have provided artists with valuable avenues to grow their audience and engage with fans. However, they note the saturated nature of the industry, making it challenging to stand out from the crowd. ‘With so many artists exploring similar genres,’ Jashiin explains, ‘it becomes a creative battle to rise above the rest and captivate audiences.’

This generation of musicians, according to Jashiin, is characterised by its willingness to experiment and push genre boundaries. ‘There’s a refreshing openness to blending different styles and incorporating elements of childhood nostalgia into lyrics and samples’, they note. This experimentation breathes new life into the musical landscape, offering diversity and keeping listeners intrigued.

Exciting times lie ahead for Jashiin’s fans, with a single that dropped in May and album released earlier this month. Their recently released the track, ‘Check My Phone,’ which serves as a tantalising prequel to the album. Drawing comparisons to the likes of 100 gecs, Charlie XCX, and Midwxst, the song exudes an infectious energy that demands attention. Additionally, Jashiin has unveiled a music video for ‘Katharsis,’ an alt trap HYPERPOP mix. This electrifying fusion of rock and electronic music promises an enthralling sonic experience for those who appreciate boundary-pushing artistry.

Jashiin is an artist unafraid to challenge conventions and explore the depths of musical expression. With their upcoming projects and their unyielding commitment to their craft, they are poised to make an indelible mark on the music industry.

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